THE LEGACY MODEL™

For those who lead not to impress, but to endure.

LEGACY LABS exists to serve leaders who play the long game. Our proprietary model defines the three pillars that elevate a brand from visible to unforgettable:

KNOW YOUR WORTH

Transcending transaction by defining your commercial, cultural, and narrative value.

MAKE YOUR PLAN

Developing the playbook that brings your brand's full potential to life.

EXECUTE & EXIT

Architecting both recurring revenue and an iconic endgame.

We believe in a Legacy by Design and not Default because greatness is not a moment, its a movement - one you ignite and burns bright beyond you.

THE BOUTIQUE BEHIND THE BRANDS YOU KNOW

LEGACY LABS is a hybrid strategy and creative firm for modern-day titans.

Our team of world-class advisors, creators, technologists, and media architects turns audacity into architecture. From global celebrities to billion-dollar founders, from authors to athletes—we don't simply market people. We institutionalize their influence.

WE SPECIALIZE IN:

Brand futurization & equity development
IP monetization & curriculum design
Book & content strategy
Media production & amplification
Global expansion & countrification

We transform hidden genius into highly visible enterprise.

MEET OUR FOUNDER RICHARD DOLAN

Richard is a visionary.

He’s brought his gift and skill serving as a Special Advisor and Chief Growth Officer to history’s greatest Icons, Legends & Gods of Culture and Commerce. Serving former heads of state, Presidents, billionaires, CEOs, pro athletes, and Members of Royal families.

From a humble beginning in the early 90’s as a cold call cowboy from Bay Street to Wall Street, he championed wealth management services and private banking emboldening over $10B in assets under management during his career. He authored, published and facilitated certificate programs at York University’s Schulich School of Business (Executive Development) in Wealth Management and Marketing & Selling Wealth Management Services.

Richard has advised an eclectic Universe of entrepreneurs and brands seeking a future state ranging from supercar builder Horatio Pagani, SONY Television on their programs Dragon’s Den & Shark’s Tank, Chanel, Remy Martin, EPIC Games, Miami Heat and Jumpman to name a few.

Founding his very own Urban Financial Life Philosophy, Richard has authored 12+ books on subjects including business, performance psychology, real estate investing, and financial life mastery—including bestsellers Invincible Investor, Wealth Mastery, and Performance.

The LEGACY Factory

10 dimensions of development

Communication

Align voice with vision. Craft message, messenger, and momentum.

Commercialization

Optimize monetization and model for scale.

Foundation

Visual identity, digital footprint, narrative, and strategy.

Culturification

Build cultural gravity with language, vibe, tone, and tribe

Digitization

Modernize tech, platforms, and marketing ecosystem.

Socialization

Grow presence, activate audience, and amplify community

Publication

Author your thought leadership. Book, docuseries, or podcast.

Curriculumization

Convert IP into courses, certifications, and programs.

Amplification

PR, media appearances, and scalable attention engines.

Countrification

Globalize your brand with language, licensing, and legacy.

When fully activated, this system unlocks what we call the 5 R’s of Business Success:

Revenue

Retention 

Repeat Business

Referrals

Reputation

We’ve Codified The Secrets & Systems Behind The World’s Leading ICONS, LEGENDS AND GODS of Culture and Commerce

LEGACY LABS has worked with, alongside of, interacted with powerfully and/or meaningfully so as to learn from the likes of Legends, Icons & Gods of Commerce and Culture within the realm of politics, industry, sport, film, art and music including the likes of...

President Barack Obama, President William Jefferson Clinton, President George W. Bush, President George Bush, President Donald J. Trump, Secretary of State Hillary Clinton, First Lady Michelle Obama, U.S. Ambassador Fred Bush, President Vicente Fox (Mexico), Prime Minister Justin Trudeau, Prime Minister Brian Mulroney (Ret.), HRH, The Duchess of York, Sara Ferguson, Sir Richard Branson, General (Ret.) Rick Hillier, Drake, Mark Burnett, Kobe Bryant, The Weeknd, The House of Mandela, The House of Bob Marley, Maxmillian Cooper, Quincy Jones, Oprah Winfrey, Anthony Robbins, Deepak Chopra, Jim Kwik, Garry Kasparov, Larry King, Karl Wolf, Timbaland, Steve Aoki, Marlon Wayons, Barbara Walters and Ellen DeGeneres to name a few.

OUR AREAS OF EXPERTISE

Future-State Architecture

Strategic discovery, narrative design, and competitive intelligence to map your legacy.

IP Development & Monetization

We turn your experience, frameworks, and philosophy into assets that scale—books, courses, licensing, and more.

Studio & Media Production

From cinematic content to podcast empires, we help you own your own stage.

Digital Ecosystem Buildout

Complete tech stack optimization: websites, funnels, CRM, automations, and distribution.

Global Market Expansion

Licensing, brand protection, and cultural integration across borders.

REIMAGINING YOUR FUTURE-STATE THROUGH ACTIONABLE INTELLIGENCE

The journey to uncover one’s brand, place, and power begins with proprietary assessments that reveal identity through data and insight.

Our discovery phase equips clients with actionable intelligence to define and develop a future-state plan—complete with a strategic playbook to guide execution. Tailored frameworks align vision with measurable goals, turning insight into action and potential into performance.

Our work with icons and legends has been featured widely across major media outlets.

PHASE 1:

DISCOVERY

Discovery is a strategic process rooted in psychology, data, and identity mapping. Using proprietary tools, we uncover an individual’s core drivers, values, and strengths—forming the foundation for an authentic and influential brand presence.

PHASE 2:

DEFINE, DEVELOP & DELIVER

By merging diagnostic insights with life context—ambitions, history, and market relevance—this phase transforms self-awareness into strategy. It clarifies how individuals are innately designed to lead, serve, and create, producing a precise, actionable blueprint. The result is a bold claim to one’s authentic role and influence across both personal and professional domains.

PHASE 3:

DRIVE

With clarity of brand, place, and power defined, this phase transforms insight into strategic execution. Leveraging strengths, values, and positioning, individuals align with specific goals and KPIs through customized frameworks and accountability systems. Vision becomes a roadmap, with progress tracked and optimized. Every action is now purposeful, driving measurable momentum toward greater influence, impact, and aligned achievement.

LET’S GET STARTED

Apply

Share your vision and current status

Assessment

We analyze fit, opportunity, and strategy 

Call

A deep dive with our senior team  

Proposal

A custom roadmap tailored to your goals 

Activation

Execution begins inside our Legacy Factory

We don’t work with everyone. We work with those building something built to last.

testimonials

"Richard’s work is timely, purposeful and powerful."

DEEPAK CHOPRA

Indian-American Author & Alternative-Medicine Advocate

"Richard is a great coach because he cares about you."

MIKE TYSON

Undisputed Heavyweight Champion of the World

"Richard is brilliant at what he does."

OPRAH WINFREY

American Host & Philanthropist

"Richard’s approach to create and realize a LEGACY-based life is revolutionary."

RICHARD BRANSON

Business Magnate, Investor, Author & Philanthropist

"I appreciate Richard and the impact he makes in the world."

WILLIAM JEFFERSON CLINTON

42nd President of The United States

"Richard sees the future. He defined the pathway and plan and created for me the Legacy I wish to work to achieve and leave. An act of kindness, he has saved my life, and is my family."

SARA FERGUSON

HRH, The Duchess of York

THE SCIENCE OF STAYING POWER

LEGACY LABS’ proprietary Brand Equity Valuation System measures your brand’s financial worth, cultural gravity, media resonance, and commercial scalability. Ultimately determining current state and future probability of resonance, relevance and reach.

This catalyzes the shift from being a leader to growing legendary giving rise to newly achieved heights of valuation, market relevance, leadership-gravity likely attracting more customers, clients, followers and perhaps buyers of your business, the enterprise and its future-state.

Legacy OVER LIKES. IMPACT OVER IMPRESSIONS.

LEGACY LABS understands the importance and value of achieving search-ability: driving and catalyzing curiosity across your marketplace, within your vertical and across its ecosystem to be sought out, researched, revered and engaged. We know its a function of achieving by reclaiming Respect, Relevance and Resonance.

LEader TO LEGEND. LEGENDARY TO legacy